Mishka Shubaly’s “Beat the Devil” and Amazon Singles

Mishka Shubaly seems to do a bunch of diverse shit. I’d heard him on a podcast a few times before hearing about his whole relationship with Amazon.com as a popular purveyor of their “Kindle singles,” a novellete-length product usually available for around 1.99 and published exclusively as a digital product. I’ve been leery of those kinds of things -with the sometimes-exception of self-published informational ebooks- because as much as people like to talk shit about “the gatekeepers” the traditional publishing model does hold back the flood of self-aggrandizing “personal brand” vanity publishing, badly edited how-tos, and, oh my god, so much fucking supernatural erotica.

While “Beat the Devil” is certainly a cut above that sort of thing, I can’t really say that I’ve changed my mind. It’s fine, but not great. There’s enough to make it worth the two bucks, enough to keep me reading through to the end, there is some pretty bad writing on display. Shubaly can write damn good introspective prose, but his dialog is badly artificial and his need for an external narrative morality skews things to the cliche. I love his oral history, the telling of insane stories that feel real and drive forward with undeniable emotional honesty, but there’s a lot of shit to wade through, and it’s sometimes distractingly bad.

All of this culminates in the mediocre recommendation of “try the sample?” for this particular artifact and a pretty solid “fuck this noise” on the whole “Kindle Singles” thing. I feeling like Shubaly’s work is some of the better writing in this particular medium, and it’s only OK. I’d love to see more small presses and lit mags really push things on the ebook front, but with Amazon’s history of fucking over presses and booksellers, I completely understand the reluctance.

Recommendation: “try the sample?”

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